Newsletters are an excellent way to stay in contact with your audience on an ongoing basis. Moreover, you have unlimited potential to grow your beauty brand on a grand scale if you know how to create a stellar newsletter and to whom to direct it. Consider the following tips from The Head Spa Studio.
The advantages of newsletters for your brand
If you want your brand to stay current in the minds of your audience, then a newsletter is the way to go. However, the key lies in figuring out how to keep your customers engaged with your brand.
Your subject line is what will succeed in grabbing their attention right off the bat
Your subject line is what will succeed in grabbing their attention right off the bat - provided that it is catchy and addresses what they’re searching for. What’s more, a well-thought-out subject line is what will entice them to keep reading. Therefore, it’s worthwhile thinking this through, using A/B testing to see what works and doesn’t.
Create a reward-based system
Offer rewards to convince clients that providing you with their information is worth their while. Incentives such as offering a discount on their first order of luxury skincare products or free shipping for a certain amount, for example, are sure to grab their attention and hopefully keep them interested in the time to come.
Entice them to sign up
Use data collection forms on your website to swiftly and easily gather consumers' email addresses by inserting the necessary links to subscribe, such as at the bottom of your landing page and inserting a dynamic response clickable link for those who spend a considerable amount of time on your website.
Run competitions or sweepstakes
Few people are able to refuse a freebie. Hosting a contest or sweepstakes can help to ignite the attention of your audience just by offering an irresistible giveaway in return for their continued interest in your newsletter.
Make use of social media
Use social media to your advantage. Furthermore, your social media followers will likely be more open to subscribing to your newsletter if they have connected with you on Twitter, Instagram, or LinkedIn, for example. Just be sure to include the necessary sign-up links so that they can click on them and subscribe to your newsletter with no issues.
How to make a successful newsletter
Nowadays, creating a newsletter is simple, especially if you use a third-party provider like Mailchimp. However, you will want to create a newsletter that doesn’t necessarily fit a standard newsletter template.
Suppose, for example, you want to include a video in your newsletter, yet your template doesn’t allow it. Just upload your video onto a video to GIF converter. This way, you get the benefit of more dynamic and compelling visuals without the limitation of the video format’s larger file size.
Don’t beat around the bush
If you have a message to convey, then you’ll want to go about this as succinctly as possible to avoid going down the long and winding road. While this approach is sure to be thorough, it’s also likely to bore your reader to tears, especially if they’re pressed for time as it is. So be sure to include only the most relevant information, including a call to action, so they know what to do at the end.
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